Concept

Hypnotic eyewear design

Anathema Eyewear is designed as a representation of the three main hypnotic symbols which are the foundation of the Analogic Disciplines of Stefano Benemeglio.

Meaning

Everyone belongs to a personality type and is shaped by two main symbols.

The main one represents what we are and how we behave.

The second one represents what we are attracted by and what stimulate us.

Design

We used this idea to design a whole eyewear collection that recalls the archetypical symbols, as a way to express our inner nature and at  same time communicate and stimulate people around us.